Make Life Interesting.

The Team

Rose Magers, CEO

Rose Magers has a background in the tourism industry, having successfully set-up and run Artviva an internationally-renowned tour company in Italy. Rose has experience leading a large and varied multinational team, while navigating Italy’s complicated bureaucracy.

Follow Rose on LinkedIN, Twitter, or find her at

Rafael Mahnovetsky, CTO

Rafael Mahnovetsky is a dynamic team leader and senior software developer, with a proven track record of developing high quality Java Platform Enterprise Edition (Java EE) applications and extensive Ruby on Rails experience. Rafael has over 10 years’ of IT experience in the fields of banking, insurance, government, asset management, and travel.

Follow Rafael on LinkedIN.

John Pountain, Software Engineer

John Pountain has over 20 years’ IT experience as a architect, applications development manager, team leader, developer and project manager using a huge range of technologies. John has a wealth of experience in numerous international organisations and industries in England, Europe and Australia.

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Nick Magers, Software Engineer

Nick Magers has over 20 years’ experience working in the NSW Department of Lands, with extensive experience in business analysis and software testing. Nick has substantial knowledge of software development (including experience with Ruby on Rails), engineering and testing; and business improvement and integration.

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Christopher Rout, Software Engineer

Christopher Rout is a C-17 Field Engineer and specialist in Electrical Systems and Avionics at Boeing Defence Australia. Chris has worked for Boeing for 12 years providing technical assistance, engineering direction, and software testing; and participating in mishap investigations, on and off-site aircraft recoveries, and deployment operations.

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Gianpaolo Valero, Software Engineer

This is Gianpaolo Valero's third start-up, he was the Co-Founder, Team Leader and Developer at EmpresasTD, a Venezualan start-up providing services to small and medium businesses. He has also worked on a project sponsored by Cisco Systems determining the feasibility of building a new Enhanced Device Detection Protocol.

Follow Gianpaolo on LinkedIN, or at Twitter

Cristian Maghiar, Software Engineer / UI Designer

Cristian Maghiar is an experienced and passionate User Interface designer and front-end developer, with experience in Ruby on Rails. He has over 13 years' experience in digital graphics and web development, having worked for many companies in Romania and across the world.

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Sally Beech, Animation, Graphics, Copy, Editing

Sally Beech has over 15 years experience in graphic design, illustration and editing. She has worked for the Australian Farm Institute; Australian Graduate School of Management; University of Technology, Sydney; Science Press; and the Australian Museum. She has tertiary qualifications in graphic design, illustration and fine arts.

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Daniel Cooke, Social Media Marketing

Daniel is a final year student of Philosophy at King's College London having studied for part of his degree at The University of California, Berkeley. He has written for various online publications including The Huffington Post UK, and US News. Daniel is a passionate traveler and enjoys documenting his journeys through writing, photography and film-making. He is also an amateur stand-up comedian, and a co-host on two shows on King's College London student radio.

Jade Farley, Social Media Marketing

With over 13 years of experience in Communications Management, Jade has worked with clients ranging from fashion labels to scientists. Since moving from her native Australia to Florence, Italy in 2006, she has specialised in travel. Her favourite hobbies are anything to do with food and wine.

Giuseppe Tempestini, Social Media Marketing

Giuseppe is a multifaceted communications expert with 6 years of experience as a Social Media Advisor and Community Manager. Ph.D Candidate in Sociology of Communication, his research focus is on the use of Web 2.0 tools in developing countries. He founded the first Italian CoderDojo in Florence and also has years of experience in tourism as a guide in Tuscany.

Follow Giuseppe on Twitter.

We also couldn't do it without

  • Murray Cole - Software Engineer
  • Liam Liao - Front-End Developer
  • Shawn Brady - Business consultant

Angel Investors

birbl is extraordinarily fortunate to have the amazing support of a small group of angel investors. We thank them for their belief in us.

Advisory Board

Bill Liao

An Australian entrepreneur, Liao is currently a venture partner with SOSventures and listed as an influential investor on Twitter. Liao is a social networking pioneer, author, speaker, and philanthropist. Liao was the Director of Operations (DOO) of telecommunications company Davnet, which achieved the fastest capital value growth in the history of the Australian Stock exchange and which aggregated Internet access in the riser space of office buildings. He was the first external investor in, and in 2009, he founded, an organization promoting reforestation as a way to combat global warming.

In 2011, Liao joined SOSventures as their European Venture Partner specializing in Internet and social media. He has invested in Mark Little's Storyful venture, and Silicon Republic. Bill Liao and James Whelton founded CoderDojo, a not-for-profit organization that teaches children how to code. It aims to teach children creative problem-solving skills and practical creative skills and was launched in Ireland in mid 2011.

Follow Bill on LinkedIN and Twitter.

Gary Leyden

Based in Dublin Gary Leyden has successfully founded two companies in the last ten years – Computer Gym and Vrising and has advised numerous others in a personal capacity and as a member of the Enterprise Ireland Mentor Network since 2005. With over 20 years experience in the ICT sector, Gary brings a strong customer focus to the organizations with whom he works, aligning technical solutions with customer problems.

He is a graduate of Trinity College and holds an MBA from the Smurfit Graduate School of Business, UCD. He currently is Director of NDRC LaunchPad, recently ranked by the Kaufmann Fellows as the #1 technology accelerator in Ireland and #6 in Europe.

Follow Gary on Twitter.

Paul Barry

Europe Express, a leading tour operator to Europe, was founded in 1990 by Paul Barry. The company manages and operates a group of companies which provide popular leisure travel to Europe, Egypt, South Africa, Tahiti and more.

The Europe Express Group of Companies consists of multi-channel distribution companies including: for direct to consumer vacation packages; Europe Express and Brian Moore International Tours (BMIT) with travel agent distribution.

Kate Varini

Kate has held the position of Senior Lecturer at Oxford Brookes University since 2006. Kate also held the post of Director of eLearning at EHL. Kate now specializes in Hotel Rooms Management, Hotel Revenue Management and eCommerce.

Kate regularly delivers seminars around the world and works with small hotel chains and independents with the goal of enhancing their bottom-line performance.

Find Kate on LinkedIN

Michael O’Boyle Venture Technologist

The perfect combination of start-up technologist and UI/UX/Art direction, Michael served as CTO of Xerox Business Partner, SRC Solutions leading the company's transformation to a multi-million dollar software company. (General Motors, The Home Depot, The New York Daily News and Saatchi & Saatchi)

Ellen Vinciguerra CMO

Ellen Vinciguerra has spent over 15 years’ in the management consulting and marketing arenas, leading large global transformation programs while delivering innovation and business process improvement through the partnership of technology and marketing. Birbl is Ellen’s second start-up. (Accenture, Graze)

Find Ellen on LinkedIN and Twitter

Brian Moroney Accountant

Brian facilitated the making of the business plan and financial projections. Brian has worked in all areas of accounting practice and for the last fifteen years has provided outsourced accounting and finance services to small and medium sized companies.

Read more about Brian.

Anthony Collins Lawyer

Anthony is a consultant in the firm Eugene F. Collins working in the corporate and commercial sphere specializing in mergers and acquisitions, management buyouts, joint ventures and general day to day corporate matters for companies. Anthony is a past President of the Incorporated Law Society of Ireland.

Read more about Anthony.

Deborah Kelly Lawyer

Deborah Kelly is a partner in renowned Dublin based law firm Eugene F. Collins. Deborah specializes in corporate and commercial law with particular regard to mergers and acquisitions. Deborah has advised on numerous corporate restructuring and refinancing transactions as well as private equity investments, strategic investments and joint venture arrangements.

Read more about Deborah.